SeedB2CConsumer Tech

Online grocery returns are 3x higher than in-store because algorithms pick wrong substitutions

Joey · Founded 2024 · San Francisco

Approach

AI personal shopper that learns household preferences and makes human-quality substitution decisions in real time

Company

Joey

Total Raised

$12M

TAM

$6B

Target Market

Online grocery shoppers

Revenue Model

Per-order commission + premium tier

San Francisco

Founded

2024

Previous exit: Instacart (early)

Benchmark · Forerunner